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    ABOUT

     

    Pet Union Sweden AB is the company behind the dog treat brands Hugo & Celine, Naturligt, Naturligt Farm & Forest.

    Pet Union Sweden AB is the umbrella company to our great consumer brands Hugo & Celine® and Naturligt®, that in recent years quickly has grown with a clear goal to become market leaders on the Nordic market when it comes to snacks for dogs.

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    HISTORY

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    2015  Hugo & Celine AB founded, Stockholm, Sweden

    2016  Factory established in Karlshamn, Sweden

    2021  Hugo & Celine AB acquisition of Naturligt Hundtugg AB

    2021  New production facility in Landskrona, Sweden

    2023  Merger of Hugo & Celine AB and Naturligt Hundtugg AB to Pet Union Sweden AB

    2024  New factory Skara, Sweden

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    SUSTAINABILITY​​​

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    We manufacture honest & rustic products of high quality at a good price. A natural dog snack without additives made of Swedish raw materials in our factory in Skara, Sweden.

     

    A wide range with something for all dogs.

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    Raw materials 

    We work with Swedish raw materials and close to the big Swedish slaughterhouses to take care of the "whole animal" together, nothing goes to waste.

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    • Swedish meat is free of hormones and antibiotics

    • well-being of animals and a climate-smart process

    • high quality and safe food that is produced with good animal care and environmental considerations

     

    Transports 

    Through our work with Swedish raw materials, transport is minimal and results in a lower climate impact through shorter transports. We work continuously for transport optimization, both in cartons and through optimization of goods deliveries - the goal is full cars and no air in the pallets.

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    Production 

    We work with an active work with energy efficiency both in freezer handling and in the drying process. We produce all our products in our own Swedish factory.

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    • we are ISO 9001 Certified

    • we have full control over raw materials & production

    • we have many years of experience

    • we manufacture our products under gentle drying with air and heat

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    COMPANY DETAILS

     

    Pet Union Sweden AB

    c/o iOffice, Kungsgatan 60, SE-111 22 Stockholm, Sweden
    VAT: SE559034356101

    info@petunion.se

    eliasliewen.jpg
    karljohanborjesson.jpg

    Elias Liewen  

    CEO                

    elias@petunion.se         

    +46 (0)722 200 917

    Karl-Johan Börjesson

    COO                

    karl-johan@petunion.se

    +46 (0)768 607 022

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